When you live in a skiing/kayaking/hiking/mountain-biking/ whatever-you-can-do-outdoors town, you do things a little differently, including getting engaged. To win the hearts and minds of active individualists, we developed a campaign that demonstrated that Saxon's wasn't their dad's (or mom's) jewelry store.

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Copywriter: Kathy Valenti
Creative Director: Dave Myslinski

Agency: Every Idea