The Oregon State Fair is Oregon's largest event. Big news, right? We thought so. To communicate the hugeness of it all, we created a campaign that was too big to miss. It was the state fair's most successful branding effort to date and got as much attention as a sword-swallower on the midway. Well, almost.

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Copywriter: Kathy Valenti
Art Director/Associate Creative Director: Jeff Dooley

Creative Director: Kevin Archer
Agency: citrus