Rohrer Manufacturing makes Man Saver, an innovative post digging tool that saves times, money, and chiropractic bills. The problem? Awareness of the product in general and of the website in particular was low. To raise awareness, we created a campaign that spoke the audience's language. The client dug the work, and so did customers.
Copywriter: Kathy Valenti/Jeff Dooley
Art Director: Jeff Dooley
Creative Director: Dave Myslinski
Agency: Every Idea