The Boy Project
What are boys made of? With the Boy Project, an outreach effort for the Cascade Pacific Counsel of Boy Scouts of America, we show that it's more than snips and snails. The work, which includes a microsite and videos, illustrates the power of finding yourself in a world where it’s so easy to get lost.
Copywriter: Kathy Valenti
Art Director/Creative Director: Jeff Dooley
Agency: HMH Agency