The fact that subscription boxes are hot is no secret. What is a secret? How to get consumers to enroll in--and maintain--the subscription service. We cracked the code and created a fun, playful campaign for Cairn, the original outdoor enthusiast subscription box. Work included these boxes, designed to remind recipients why they love the outdoors--and Cairn.

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Copywriter: Kathy Valenti
Art Director/Creative Director: Tenley Sutton
Account Director: Georell Bracelin
Agency: GB2